Repeating avoidable marketing mistakes is the reason many farmers unknowingly sabotage their profits not because they lack hard work or experience. Whether you're a seasoned farmer or a new entrant, here's a breakdown of the most common errors and practical ways to sidestep them. 10. Chasing Unrealistic Goals Without Clear Benchmarks The Mistake:  You always say you aim to “sell at the highest price possible” But when prices rise after a sale, you feel disappointed saying you could have waited a bit and catch that high price. The Fix: Establish a realistic financial target. For example, this season I want 400 million from my coffee enterprise. You can also consult your financial advisor or professional in this regard to be very specific. 9. Operating Without a Solid Marketing Plan The Mistake:  You always hear experts cautioning farmers to have a Marketing plan but here you are, you do not know what a Marketing plan is. This is why crisis hits you unaware always. The F...

Aflatoxins are a  hidden but deadly threat  in many of the foods we consume daily. The issue goes beyond farming, it’s a  public health crisis , an  economic burden , and a  development challenge .  Today, let us shed light on what aflatoxins are, the foods most affected, how and where they develop, and the serious health and economic consequences they carry. Most importantly, we’ll dive deep into the root causes of aflatoxin contamination. What Are Aflatoxins? Aflatoxins are toxic chemical compounds produced by certain types of fungi:  Aspergillus flavus and Aspergillus parasiticus . These fungi thrive in warm and humid environments and contaminate a wide range of food and feed products. The term "aflatoxins" is derived from Aspergillus flavus toxins . There are four major types: B1, B2, G1, G2 , and two additional derivatives:  M1 and M2  which are commonly found in animal products like milk, resulting from animals consuming contami...

Whether you’re launching a small organic farm or a large-scale agribusiness firm, writing a comprehensive business plan is your first step toward long-term success. A strong business plan not only helps secure funding and partners but also serves as a strategic roadmap for operations, marketing, and growth. In this article, we’ll walk through the essential components of a business plan tailored specifically for an agricultural enterprise. 1. Executive Summary Start with a concise, one-to-two page overview of your entire business plan. This section is often written last but placed at the front. It should highlight the most crucial aspects of your business: Mission Statement : What is your agricultural business’s purpose? Company History : How and why was it founded? Who are the key leaders? Competitive Advantage : What sets your farm or agribusiness apart from others? Financial Projections : Provide a snapshot of expected revenues and expenses. Business Goals : Outlin...

  Your resume or CV seems to disappear in a blackhole. No callbacks. No interviews. Just… silence yet you have done fieldworks, internships or very technical work with a reputable organization. Chances are, it’s not your experience. It’s how you’re telling your story on paper. Not only has Feasts Consultants International written this article to help you revise your mistakes while writing your CV or resume, it has also designed a mobile Application (Feasts Farms App) to help you land your next job in the agricultural sector.  One of our staff, Vincent, recently reflected on the early challenges he faced while breaking into the industry, sending out over 350 job applications before refining his approach. The turning point? A strategic revamp of his resume, guided by direct feedback from recruiters, alumni, and industry professionals. We’re sharing his story today to help others in the agricultural sector avoid the same mistakes. Whether you're pursuing work in sustainabl...

Pricing isn't just about putting a number on your product, it’s a strategy that can make or break your agricultural business. Whether you're selling farm produce, agro-inputs, machinery, or agricultural services, choosing the right pricing model can help you scale, compete, or dominate your niche. Here are 9 powerful pricing strategies with practical examples to help you decide what works best for your agribusiness: 1. Competition-Based Pricing Set your price based on what your competitors are charging. Example: A maize miller surveys what nearby processors charge for a 50kg bag of maize flour and sets their price slightly lower to attract bulk buyers like schools or supermarkets. Best for: Highly competitive markets where price is a major decision factor. 2. Cost-Plus Pricing Calculate your production cost, then add a markup. Example: A greenhouse farmer producing tomatoes calculates all costs (seeds, inputs, labor, packaging) to be $0.80/kg. They add a 25% margin a...

If certain groups are not deliberately included, the inequality gap in knowledge and awareness about the digitalization of agriculture will widen beyond repair, we noticed repetitive occurrences during our outreaches to the farming communities and found out that persons with disabilities are rarely in spaces where such opportunities naturally arise. They must be sought out intentionally, empowered, and actively integrated into the digital ecosystem.      Inclusion in agriculture is more than just a moral imperative; it is a strategic approach to fostering innovation, equity, and sustainability. Persons with disabilities (PWDs) are an integral part of the agricultural community, participating in various farming activities, from crop cultivation to livestock rearing. However, they often face systemic barriers that limit their access to modern agricultural technologies.  To bridge this gap, digital solutions such as the Feasts Farms App have been developed to enhance fa...

  Expanding Digital Agriculture Across Uganda Feasts Consultants International, a leader in agricultural consultancy, employed a winning strategy to extend digital solutions to underserved farming communities in Kayunga, Wakiso, Gomba, and Luweero districts. The E-Booster project, funded by the Uganda Communications Commission, reached eight sub-counties: Luweero District: Zirobwe and Bamunaanika Wakiso District: Kira and Namayumba Gomba District: Kabulasoke and Kanoni Kayunga District: Bbaale and Busaana This strategic outreach aimed to empower smallholder farmers by introducing the Feasts Farms App—a comprehensive tool designed to digitize farm management and improve connectivity to service providers and agro-input dealers. Identifying Digital Leaders: The Birth of Digital Community Champions (DCCs) During our sensitization meetings, we identified exceptional early adopters—farmers who demonstrated strong leadership and quick learning skills. These individuals, selected from ...